That's a good question... I think I have an answer for that. So, I think a lot, I daydream a lot, and I have always been in my *sings* "World of pure imagination" . Constantly having these ideas, visions, thoughts and images popping into my head. When I finally decided to buckle down and get started with this apparel business, I couldn't think of any other brand name that fits more than that! The Cluttered Mind was born! I truly hope that you all enjoy the thoughts and soon to come graphics that I put on my shirts, hoodies, and other items!